The people behind Curve


Curve was founded by John Monks and Lizzie Shupak.

We are building a sustainable business, giving 10% of our profits to projects that have a positive social impact. We have a particular focus on Education and Environmental Sustainability.


Lizzie Shupak

Lizzie has spent her career helping brands and start-ups design and develop products and services that their customers love to use. She is passionate about using workshops as a means to enable creative teams to perform at their best.  Lizzie is a Director of Innovation Social, a community of innovation and service design professionals, and a Partner in Wok+Wine, a global events concept, profiled by Harvard Business Review as an example of the “economic case for serendipity”.


John Monks

Curve was founded by John Monks and Lizzie Shupak. John is an expert facilitator and team coach. He helps the world’s most ambitious organisations transform to take advantage of digital technology. Passionate about developing creative leadership, John enjoys building and mentoring brilliant teams to produce breakthrough ideas. He is a Trustee of the International Development charity ActionAid and a mentor on the Cambridge Judge MBA programme.