The people behind Curve


Curve was founded by John Monks and Lizzie Shupak. They have delivered workshops across the world, to organisations including DigitasLBi, Fjord, Standard Life, Virgin Atlantic, AstraZeneca, Volvo, E.ON, Nestle, IBM, Oracle, Cambridge University, Microsoft, NYPD and beyond. Comfortable working with individuals from Board level to new joiners, John and Lizzie are passionate about enabling individuals, teams and organisations to produce creative work that has a positive impact at scale.

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John Monks

John is an expert facilitator and team coach. He helps the world’s most ambitious organisations transform to take advantage of digital technology. Passionate about developing creative leadership, John enjoys building and mentoring brilliant teams to produce breakthrough ideas. He is a Trustee of the International Development charity ActionAid and a mentor on the Cambridge Judge MBA programme.


Lizzie Shupak

Lizzie has spent her career helping brands and start-ups design and develop products and services that their customers love to use. She is passionate about using workshops as a means to enable creative teams to perform at their best.  Lizzie is a Director of Innovation Social, a community of innovation and service design professionals, and a Partner in Wok+Wine, a global events concept, profiled by Harvard Business Review as an example of the “economic case for serendipity”.